Reimagining Agri4All — Africa’s agriculture hub
A Laravel platform connecting farmers, suppliers, buyers, and organizations across the agricultural sector — rebuilt for speed, clarity, and conversion.
A platform with a powerful mission, held back by its foundation.
Agri4All connects stakeholders across African agriculture — from smallholder farmers and input suppliers to buyers and industry organizations. The platform had strong content and a clear mission, but it was running on shared WordPress hosting: the experience was holding it back. Finding the right products and insights took too many steps, the paths that should lead to connections and transactions were not as smooth as they needed to be, and the underlying infrastructure offered little room to grow.
Coding Wisely was brought in to rebuild the platform on a foundation that could actually scale — and to reimagine the experience that ran on top of it.
A modern foundation, rebuilt on Laravel.
We moved Agri4All off shared WordPress hosting and rebuilt it as a Laravel application on Laravel 12, deployed on Laravel Forge — giving the platform the performance, security, and deployment control it never had before.
Enhanced search functionality
Faster, more accurate results across the platform, so farmers, suppliers, and buyers find what they are looking for without digging.
Streamlined user flows
Reimagined journeys that reduce friction and make the platform more engaging and easier to use — on any device.
Conversion-focused experience
Every flow was reworked around the actions that matter: making meaningful connections and completing transactions.
Laravel 12
Rebuilt on a modern, maintainable framework with automatic security updates and a clear upgrade path.
Laravel Forge
Deployed on managed servers with repeatable deployments, proper backups, and room to scale.
Off shared hosting
Left the constraints of shared WordPress hosting behind — no more shared resources or plugin fragility.
A codebase that could be handed over and kept running.
The same engagement that moved Agri4All off shared WordPress hosting onto Laravel 12 and Forge also left behind a codebase a successor could take over and keep evolving.
From 2019 to 2025, the work was fully remote. Vladimir Nikolic was lead developer and project manager: he translated detailed specifications into working Laravel software, made most technical decisions independently, and sometimes built features that had not been requested, which later became integral parts of the platform.
He also built a challenging client API integration that is still in use and still evolving. That client stayed with Agri4All and became a very valuable customer.
After the engagement, Garth Jager took over development himself. Having then assessed the work from the other side, he found the code highly maintainable, efficient, and generally consistent with Laravel best practices. Agri4All continues to run on that Laravel application, with Garth leading the product as CTO.
A faster, more accurate search
Enhanced search functionality means users find relevant products, insights, and partners more quickly and with less noise — the difference between a marketplace that works and one that frustrates.
Flows that convert
Streamlined user flows improve engagement and ease of use, driving the connections and transactions that keep the ecosystem moving. The platform now does what it was built to do: bring the sector together.
From the person who now maintains the code.
Vlad worked with me for six years as lead developer and project manager for Agri4all.com. He was largely responsible for turning my vision into a working Laravel application, while directly managing a team of four developers. What I valued most was that he did not just say yes to everything. He would push back when he thought something was poor practice or a bad use of resources, but he was willing to listen and work through it with me. He communicated proactively, worked independently and took responsibility when problems needed fixing. I have since taken over development myself, so I have also had the opportunity to assess his work from the other side. Agri4all is a complex application, and I have found his code highly efficient and maintainable overall. It was a good partnership. I would work with Vlad again and recommend him both as a hands-on Laravel developer and as someone who can lead a development team.
Have a platform that needs the same treatment?
Search, flows, conversion — we make your product easier to use and more likely to generate results. Tell us where you are and we’ll tell you honestly what the gap looks like.